Curso Cultura - left

The Arab Culture


Consciously or not, all people rely on their native culture for decisions, discipline, behaviour, actions, reasoning, and clothing. In short, all manners of conducting oneself, whether social or familial, are determined by culture.

This lecture seeks to demystify the oriental culture, the Arabic in particular, and to clarify issues which are sometimes confused or misunderstood, such as the participation of women in society, the importance of religion and social habits.

Hours: 2 hours

Intended audience

Executives and entrepreneurs interested in the Arab market, traders, specialists in international relations, professionals and intellectuals who want to develop their multicultural skills and all those who want to read the news differently.

Web - sistema de busca
Curso Cultura - right



Khaled Sarout
is a consultant and engineer (Aeronautics Technological Institute – ITA) with over 30 years' in business and marketing development, two decades of experience abroad, multicultural education and fifteen years managing international sales of large Brazilian companies and their offices in the Middle East and North Africa. Khaled is an advisor for international business and trade, cross-cultural relationship adjustment, business intelligence, marketing and sales of equipment and high-tech products to the Arab World and Latin America. He is also founder of AMANI Consulting and professor of international trade.


In-company courses and training

AMANI offers in-company coaching, with special programs tailored to corporations, associations and consortia. This option optimizes the costs and training, reduces the period of absence of the professionals and allows the presentation of the Arab countries of interest, their particularities and, optionally, details of the market potential for concerned products.
For your in company course, click here.



 » Back


© Copyright 2005-2012– AMANI – +55 (12) 3941 3115 –ão José dos Campos – SP – Brazil