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International trade of high-tech products


The development of advanced technologies and complex systems requires large investments, long development cycles and highly specialized personnel. In addition, the more high-tech the product, the more restricted the market. Some related companies are limited to a single client.

We propose to undertake a market expansion to other countries and suggest a work plan which takes into consideration the analysis of potential clients, marketing and sale strategies focused on the international market, particularly the Arabic one.

To be realistic, we chose the largest international market for high-tech products: the defence & security market.

Hours : 4 hours



  • To propose a method for the research and analysis of the international high-tech market;
  • To suggest a work plan and modus operandi in international business development and sale of high value-added products;
  • Suggest a strategy for business achievement in the Arab World.

Intended audience

Brazilian executives, entrepreneurs and specialists in international business for the trade of complex systems, high-tech and high value-added products.

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Khaled Sarout
is a consultant and engineer (Aeronautics Technological Institute – ITA) with over 30 years' in business and marketing development, two decades of experience abroad, multicultural education and fifteen years managing international sales of large Brazilian companies and their offices in the Middle East and North Africa. Khaled is an advisor for international business and trade, cross-cultural relationship adjustment, business intelligence, marketing and sales of equipment and high-tech products to the Arab World and Latin America. He is also founder of AMANI Consulting and professor of international trade.


Free consultation

Free consult, by e-mail, for 30 days after the course.



Coffee breaks, parking, reference book and certificate.


In-company courses and training

AMANI offers in-company coaching, with special programs tailored to corporations, associations and consortia. This option optimizes the costs and training, reduces the period of absence of the professionals and allows the presentation of the Arab countries of interest, their particularities and, optionally, details of the market potential for concerned products.Click here .



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